NJ Digital Marketing Agency - Peppermonkey Media

Running a pay-per-click advertisement campaign is a great way to bring awareness of your business to target audiences online. Still, your ad won’t reach the right groups and help grow your business without appropriate keywords sending your ad in the right direction. Unfortunately, not everybody knows how to choose the right keywords for these kinds of campaigns. Peppermonkey Media is a leading  PPC management company in NJ . Our guide below explains the basics of keyword research and finding the proper terms to incorporate in high-performing PPC campaigns. What’s a PPC Campaign? A PPC campaign is an online marketing model that promotes web traffic to a business’s website, landing page, or another specific page. As the advertiser or person running the ad campaign, you’d pay the advertisement platform any time somebody clicks the ad. If nobody clicks it, you don’t pay.  Google Ads is the most well-known platform for PPC ad campaigns. Google is the top global search engine, s...

Are you building your webpage with the goal of maximizing search results? As you tinker with the different elements of search engine optimization, you may come across the meta concept and wonder what it’s all about.  What is a meta tag in SEO? This small yet important element of your page’s HTML code isn’t actually visible to those reading your content, but it’s pivotal information to a search engine.  As experts who specialize in  SEO services in NJ , Peppermonkey handles these kinds of optimization questions daily. Read on to learn more about what meta tags do for search engine optimization so that you can take full advantage of these nifty tools. Understanding What Meta Tags Do People who develop sites, even on a limited basis, already know about webpage elements like the meta description. Meta tags work in a similar way, making the page more visible in relevant searches, but they involve adding more information to the page. This information is also hidden when you...

What if there was a simple way to bring prospective buyers to your site without spending ages on SEO? Pay-per-click (PPC) ad campaigns are exactly what you’re looking for. With PPC ads, you can target precisely the right type of users, boosting the chances that they’ll buy your products or services. If you need some help crafting your PPC strategy, check out the tips below from our  PPC management company in NJ . Strategies To Improve Your PPC Campaigns PPC campaigns are pretty powerful when it comes to attracting traffic, but you can’t just set one up, do nothing, and expect buyers to come flocking. Here’s what to do for a successful PPC strategy. Establish Goals for Your Campaign Before you even run your first PPC ad, ask yourself: Why am I doing this? What’s the end game here? Knowing this helps you determine the type of PPC campaign you should run. For example, maybe your profits are looking bleak this quarter and you need more buyers pronto. Perhaps your goal is to get m...

Small businesses like yours have to work far harder than the big guys to gain traction with local customers. You probably can’t afford to run TV commercials or rent billboard space, so how, then, can you outshine the competition? Local SEO is the answer to your prayers. It’s affordable, easy to implement, and highly effective—everything small business owners need in one package. Learn the importance of local SEO below, then contact us to learn more about our  SEO services in NJ . What Is Local SEO? You’ve probably heard of regular SEO. Well, local SEO is similar, except it focuses on helping your business show up in local search engine results (hence the name). For example, regular SEO might target keywords like “how to make the best burgers.” Local SEO, on the other hand, would target keywords such as “best burgers in Princeton” or “burger restaurant near me.” Local SEO involves making use of tools like local business listings, reviews, localized content, and your Google Busi...

Do you need to update your website or delete a post? If so, you may need to redirect to a new page, leaving you wondering, “Are redirects bad for SEO?” As  New Jersey’s trusted SEO company , Peppermonkey Media can help you understand everything about SEO and the various types of redirects.  What Are Redirects? A redirect occurs when someone clicks on a website’s URL but it takes them to a different site. Web designers use redirects most often when they move the website to a new address, but several different types of redirects exist for various purposes. In general, they shouldn’t hurt your  search engine optimization  provided you use them correctly. Permanent Redirects for Servers Google recommends using permanent redirects whenever possible and using the right type helps avoid negative consequences to your SEO efforts. Also called 301 redirects, these offer the best chance of maintaining your SEO rankings when you change the location of your website. Companies...

If you’re researching ways you can maximize your online reputation and marketing performance, you’re probably wondering, “What is off-page optimization in SEO?” As  New Jersey’s top SEO company , Peppermonkey Media not only helps you understand every facet of search engine optimization but also helps the money you invest into digital marketing go further. We’ll help you understand off-page SEO so you can determine how much you should prioritize for your marketing goals. What Is Off-Page SEO? Whereas standard SEO practices involve using keywords and other best practices within the contents of your website, off-page SEO improves your unpaid search rankings without changing anything about your website. In other words, it uses things like social media marketing, reviews, guest posts, and link building to increase your trustworthiness and authority on third-party websites. While best used in tandem with on-page SEO, if you want to obtain the most benefits from your digital market...