Key digital marketing trends for 2022
Things are constantly changing in the world of marketing, and with recent advances in technology, the pace is increasing. Keeping on top of trends is the key to success, so here are some things to focus your marketing efforts this year. Content Is King No matter how big or small your business is, web content can help drive ready buyers to your front door. Creating informative and engaging content is always going to advertise itself. People surf the web to read news, reviews, watch videos, and more. Making sure you have a rich content base can help ensure a long-lasting flow of targeted leads. “Omnichannel” Marketing You want to be everywhere your customers are, and you want them to be able to connect with your business in their own way. Each part of your online presence should work seamlessly with any other, making it easy for your customers to find your business in one place and complete their connection in a more comfortable venue. If you’re only targeting leads through social m...