NJ Digital Marketing Agency - Peppermonkey Media

Many small business owners understand the value of pay-per-click (PPC) advertising, but few understand how to execute and manage a PPC campaign correctly. According to a Google Economic Impact study, businesses  receive $8  in profit for every $1 they spend on Google Ads, but if you’re not seeing those types of results, it may be time to evaluate and refine your Adwords PPC management best practices.  Peppermonkey Media has worked on Google Ads, even back when it was known as Google Adwords, and we’ve helped hundreds of businesses with our  PPC services in NJ . Continue reading to discover how to get the most out of your PPC campaigns.  Review and Optimize Your PPC Budget It’s easy to get stuck in a rut and keep allocating funds to the same paid media channels. However, digital advertising trends and user preferences change rapidly — mobile traffic shot up from  31.6% in 2015 to almost 60% in 2022 , and having a mobile-friendly site is essential to any m...

Search engine optimization, or SEO, is a critical component of any digital marketing strategy, but according to a recent survey by The Manifest, only 49% of small business owners have an SEO plan in place.  The main problem with SEO is that it is, unfortunately, expensive and time-consuming to implement correctly. Not only does this mean that few business owners even want to try SEO, but those that do are likely to make costly mistakes. One solution is to consider a third-party SEO service by Peppermonkey Media , as we have a deep understanding of how to integrate SEO into your existing marketing strategy. But if you prefer a DIY approach, here are some of the most common mistakes we’ve seen small business owners make when using SEO—and how to avoid making them.  1. Building Your Website Before Implementing an SEO Strategy Designing and developing a website is an exciting prospect for any new business, which means that many owners rush the process to launch their site as ...

Search engine optimization, or SEO, is a crucial component of any digital marketing strategy as it influences how many people find your site through search engine queries. The better your ranking, the higher your site will appear for a particular search, and since most customers don’t go past the first page of a search , having your site towards the top of the first page of a search result is essential.  SEO requires a deep understanding of how search engines work. Search engines use many site elements, called ranking factors, to decide how relevant a website is to a particular keyword search. Ranking factors include your content quality, site structure, and your site’s authority on a particular topic. And one of the biggest factors in authority is having high-quality backlinks from other authoritative sites. If you work with an experienced search engine optimization agency in NJ like Peppermonkey Media, you won’t have to worry about acquiring or managing backlinks for your site...