SEO Competitor Research: Importance and Process
Regardless of your industry, you’ll have difficulty reaching your target audience online without some intentional SEO competitor research. The right search engine optimization practices could help your website grow organically through engaging, relevant content and strategic keyword usage. But you can’t outrank your competitors and achieve a top spot on Google’s search results pages unless you know who they are. As a leading SEO company operating out of Spring Lake, NJ, Peppermonkey Media understands how to leverage research to analyze competing brands and gain some advantage. Below, we discuss the process and how to use it to help your brand boost its search engine ranking. SEO Competitive Analysis Gains Ground For Branding There is still intense competition online. An SEO competitor analysis is a process that assesses your competitor’s web pages’ optimization tactics, including keywords and backlinks. This vital information can help you enhance your site’s SEO strategy, ranking i...