NJ Digital Marketing Agency - Peppermonkey Media

Are you looking to run ad campaigns for your business to increase brand awareness and gain more leads? You’re likely running multiple ad campaigns at the same time, and you should! However, in this guide, we’ll explain how many ad groups in each campaign are best for businesses. We’ll go over what ad groups are, why you should have multiple ad groups per campaign, how many ad groups per campaign you need, and tips for crafting the best ad groups. After learning more, you can contact our  PPC management company in NJ  by calling (888) 231-9764  for a free digital strategy session! What Are Ad Groups? Within each campaign you run in your Google Ads account, you’ll find Ad Groups that can contain one or more ads. We’ll explain in a little bit why having at least three ad groups per campaign and one to two ads per group is ideal for testing out which ad elements are most effective. The main types of ads include the following: Search or text ads Video ads Shopping or p...

Adding images to your website can break up large chunks of text, bring in more traffic, and create visual interest. However, learning how to optimize images for SEO can strengthen your existing search engine optimization efforts and turn site viewers into meaningful leads. This guide explores several key tips for optimizing images for SEO that you can utilize for your website. After reading, you can call our Peppermonkey Media team at (888) 231-9764 to learn more about our  SEO service in NJ . We can answer any lingering questions you still have or provide our trusted SEO services. For now, you can consider the following ways to achieve search engine-optimized images. Choose the Right Image for Your Text Once you’ve learned  how search engine optimization works , you’re likely looking to implement it in as many ways as possible on your website. Uploading relevant, high-quality images to your blog posts and other web pages is an excellent way to improve SEO, but you shouldn’...

Pay-Per-Click (PPC) advertising has established itself as a pivotal component in the world of digital marketing. It offers businesses a cost-effective way to reach their target audience and drive traffic to their website. However, the success of a PPC campaign largely depends on one crucial element: Keyword Research. Peppermonkey Media, a leading digital marketing agency with over 18 years of experience, is here to guide you through this vital process. The Importance of PPC Keyword Research PPC keyword research is the foundation of any successful PPC advertising campaign. Keywords are the bridge that connects advertisers with their target audience. When chosen accurately, they ensure that your ads are displayed to the right audience – the ones who are most likely to convert. Without proper keyword research, you may end up wasting your marketing budget on irrelevant clicks that don't yield any results. Steps in Conducting PPC Keyword Research 1. Understanding Your Business and Audie...