NJ Digital Marketing Agency - Peppermonkey Media

What is an ad impression going to do for you in the greater scheme of things? With online advertising able to make or break your business, your ability to position your brand directly in front of potential customers underpins any effective marketing strategy. However, for such a simple concept—how many times someone sees your ad on their page—there’s a little more to the story with ad impressions. An experienced digital marketing agency like Peppermonkey Media can help you understand and strategize everything from ad impressions to pay-per-click (PPC) management in NJ . Reach out or read on to learn about ad impressions and why they’re important to your digital marketing success. What Is an Ad Impression? Ad impressions or view-throughs measure the reach and visibility of your advertisements. At its core, this metric represents how many times your ad has come up on someone’s screen, even if they haven’t clicked on it or gone through to your site. So, what is an ad impression tally ...

Is your company’s site fending off endless attacks on the search engine optimization it has in place? Negative SEO involves various harmful practices that unethical players will use to move their site ahead of yours in the ranking on a search page. In this guide, you’ll learn how to identify a negative SEO attack and stage a defense. You can also protect your website with rock-solid SEO services in NJ from experts like Peppermonkey Media. What Is Negative SEO and How Does It Impact Successful Websites? Search engine optimization is a highly effective digital marketing tactic. Efficient SEO moves your company website up the rankings in search engines, drawing more traffic to your website’s products or services. However, there is an evil underbelly to SEO that many people are blissfully unaware of, and it involves direct hits from ill-intentioned players. The online market is competitive, and your competitors want to corner it. If they aren’t drawing in organic traffic like you are,...