NJ Digital Marketing Agency - Peppermonkey Media

Are you trying to improve your digital marketing strategy? You could benefit from learning how to calculate cost per acquisition. As a trusted  PPC management expert in NJ , Peppermonkey Media can help you optimize your marketing strategies. We can improve your return on investment. Keep reading to discover how. What Is Cost per Acquisition? Cost per acquisition is the average amount you spend on advertising to acquire a new customer using a specific action (like clicking on a link to schedule an appointment). It depends on how much you spend for each advertisement, the click-through rate, and your number of conversions. In other words, it’s a key performance index that helps you determine your return on investment in advertising. Why Is Cost per Acquisition Important? Your cost for acquiring customers is an important set of data for devising your  strategy for digital marketing . It provides a clear insight into your ad campaign success, and by optimizing your paid adver...

Are you researching how to improve your digital marketing? You’re probably wondering, “What are social signals?” As an experienced and trusted  SEO agency in NJ , Peppermonkey Media can help you understand social signals and how to harness them to improve your content distribution and digital marketing approach. We’ve helped hundreds of businesses generate more leads and grow their profit. Keep reading to discover how. What Are Social Signals in SEO? Social signals are an SEO ranking factor that Google and other search engines use to estimate a website’s social media presence and a key part of any  digital marketing strategy . Social signals influence a website’s search engine rankings primarily by helping Google recognize it as an authoritative and relevant source. The following factors can affect your rankings: Likes and comments on your social media profile The amount of people who share your social media content Your number of followers In general, the more popul...