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Showing posts from September, 2024

Are Redirects Bad for SEO? Here’s What To Know

Do you need to update your website or delete a post? If so, you may need to redirect to a new page, leaving you wondering, “Are redirects bad for SEO?” As  New Jersey’s trusted SEO company , Peppermonkey Media can help you understand everything about SEO and the various types of redirects.  What Are Redirects? A redirect occurs when someone clicks on a website’s URL but it takes them to a different site. Web designers use redirects most often when they move the website to a new address, but several different types of redirects exist for various purposes. In general, they shouldn’t hurt your  search engine optimization  provided you use them correctly. Permanent Redirects for Servers Google recommends using permanent redirects whenever possible and using the right type helps avoid negative consequences to your SEO efforts. Also called 301 redirects, these offer the best chance of maintaining your SEO rankings when you change the location of your website. Companies...

What Is Off-Page Optimization in SEO? A Comprehensive Guide

If you’re researching ways you can maximize your online reputation and marketing performance, you’re probably wondering, “What is off-page optimization in SEO?” As  New Jersey’s top SEO company , Peppermonkey Media not only helps you understand every facet of search engine optimization but also helps the money you invest into digital marketing go further. We’ll help you understand off-page SEO so you can determine how much you should prioritize for your marketing goals. What Is Off-Page SEO? Whereas standard SEO practices involve using keywords and other best practices within the contents of your website, off-page SEO improves your unpaid search rankings without changing anything about your website. In other words, it uses things like social media marketing, reviews, guest posts, and link building to increase your trustworthiness and authority on third-party websites. While best used in tandem with on-page SEO, if you want to obtain the most benefits from your digital market...