NJ Digital Marketing Agency - Peppermonkey Media

Running a pay-per-click advertisement campaign is a great way to bring awareness of your business to target audiences online. Still, your ad won’t reach the right groups and help grow your business without appropriate keywords sending your ad in the right direction. Unfortunately, not everybody knows how to choose the right keywords for these kinds of campaigns. Peppermonkey Media is a leading  PPC management company in NJ . Our guide below explains the basics of keyword research and finding the proper terms to incorporate in high-performing PPC campaigns. What’s a PPC Campaign? A PPC campaign is an online marketing model that promotes web traffic to a business’s website, landing page, or another specific page. As the advertiser or person running the ad campaign, you’d pay the advertisement platform any time somebody clicks the ad. If nobody clicks it, you don’t pay.  Google Ads is the most well-known platform for PPC ad campaigns. Google is the top global search engine, s...

Are you building your webpage with the goal of maximizing search results? As you tinker with the different elements of search engine optimization, you may come across the meta concept and wonder what it’s all about.  What is a meta tag in SEO? This small yet important element of your page’s HTML code isn’t actually visible to those reading your content, but it’s pivotal information to a search engine.  As experts who specialize in  SEO services in NJ , Peppermonkey handles these kinds of optimization questions daily. Read on to learn more about what meta tags do for search engine optimization so that you can take full advantage of these nifty tools. Understanding What Meta Tags Do People who develop sites, even on a limited basis, already know about webpage elements like the meta description. Meta tags work in a similar way, making the page more visible in relevant searches, but they involve adding more information to the page. This information is also hidden when you...