The Importance of Keyword Research for SEO

Are you struggling to drive traffic to your website or blog? Completing keyword research for SEO is an essential step in the content creation process. Unfortunately, ignoring this strategy will discourage the Google algorithm from ranking your business higher in the search engine.

Keyword research doesn’t need to be a challenge. Our digital marketing experts at Peppermonkey Media offer SEO services in New Jersey that simplify keyword research and optimization. Consider the information below, then outsource the task to a professional web designer.

What Is Keyword Research?

Before you write content, take the time to research popular keywords that can improve your website’s overall SEO score. Companies like Google and Bing integrate complex algorithms into their software that track popular words and phrases searched by users. Still, how do you find relevant keywords?

Some keywords skyrocket in the search engine in response to current events or online trends. However, this data can change quickly, sometimes within a day.

Online keyword research tools and resources help researchers track Google analytics in real time. Programs like Semrush, Jaaxy, and Moz are just a few popular programs people use. These solutions offer dashboards where researchers can compare keywords and their monthly search volumes.

Still, keyword research for SEO can be time-consuming, especially if you plan to release content regularly. Outsourcing to a professional digital marketing team may be the most cost-effective solution when starting your website.

How To Choose a Good Keyword

Every keyword you choose for content should be relevant to your target market. 

Find keywords appropriate to your web page’s topic discussion or product. Google bots rely on keywords to understand your website’s content and rank it higher in the search engine. If they find discrepancies in the content or metadata, they may lower your overall website SEO score.

Suppose you are writing a blog about air conditioning systems. Some relevant words or phrases may include “HVAC,” “air filters,” and “air conditioning repair company.”

Still, choosing a relevant keyword doesn’t necessarily make it a good keyword for your site. Refer back to your analytic software. These programs will show you the competitiveness, difficulty score, and search volume of each word you use.

Using high-scoring competitive keywords may not be the best idea if you are working on a newer website. Google is more likely to direct online traffic toward established websites with multiple sources of content, significant user engagement, and backlinks. Enhance your keyword research for SEO strategy by integrating numerous high-volume words with lower difficulty scores.

Converting Visitors Into Potential Customers

Sometimes, keywords with high difficulty scores are too broad to be effective. You may notice this problem when utilizing shorter keywords. 

Fortunately, you can narrow your search intent with alternative solutions. Long-tail keywords are phrases consisting of three or more words. These phrases generally have a higher conversion rate and lower competition score in the algorithm.

Remember the example above? Instead of using simple keywords like “HVAC,” try something like “repairing an HVAC system.” As you can see, narrowing the scope of your keyword can attract users looking for specific services or answers.  

Try to avoid “stuffing” keywords as you build your website. Keyword stuffing means forcing so many keywords into a section that it sacrifices content quality. Google will recognize this behavior and lower the page’s SEO score.

Website SEO

Achieving a high SEO score requires more than injecting high-quality keywords into your written content. You will also need to incorporate keywords into other website elements like images, heading labels, and tags. Completing this due diligence is essential if you want the search engine to translate and understand your website.

Once the Google crawlers conclude that your website is clear and easy to navigate, they will rank it higher in the search engine. Still, you must commit to monitoring your website’s SEO regularly to maintain a high score. Consider creating a new list of keywords when adding a page, article, or navigation feature.

Remember, keyword research for SEO is only one part of the equation. Layout, load time, and site authoritativeness are other significant factors to consider. Hiring a professional web designer is a great way to ensure your website has everything it needs to succeed.

Outranking Competitors in the Search Engine

Ranking high in the search engine is a cumulative process that takes time and constant attention. You should not expect your website to jump to Google’s top five search results overnight. Still, you can significantly improve your placement by:

  • Using high-performing keywords on all pages
  • Monitoring keyword analytics on Google, Bing, or other search engines
  • Knowing the keywords your competition is using
  • Knowing the questions your target market is asking in the search engine
  • Writing consistent, high-quality content

Boosting Business Growth

Completing proper keyword research for SEO is a great way to boost your business online. Consider localizing your keywords if you are trying to drive business into your brick-and-mortar locations. This strategy relies on injecting city names, places, or cultural identifiers into long-tail keywords.

Although most small businesses have online websites, few invest in the resources to become visible in the search engine. In fact, some studies indicate that over 90% of websites on Google have zero organic traffic. Utilizing an effective keyword research strategy can improve your return on investment exponentially. 

Start Driving Traffic to Your Website Today

Why waste time and money operating a website that isn’t driving traffic to your business? At Peppermonkey Media, we take the time to improve your web design and SEO function as well as mobile compatibility. Our team can audit your website and build a personalized solution for your brand.

Feel confident knowing a team of dedicated professionals is working tirelessly to boost your revenue. We monitor and maintain your site so you can focus on other responsibilities during the day. 

Schedule a consultation with Peppermonkey Media in Spring Lake, NJ. For more information about keyword research for SEO, call (888) 231-9764.

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