NJ Digital Marketing Agency - Peppermonkey Media

If you want to improve your business’s online visibility and generate sales leads, consider investing in pay-per-click (PPC) ad campaigns through Google Ads. The platform can help promote your business by targeting specific audiences online. Small business owners often wonder how much it would cost to incorporate a Google Ads daily budget into their companies’ advertising and marketing expenses. Peppermonkey Media’s marketing team has years of  PPC management  experience, so we know how to plan marketing campaign budgets accordingly.  Below, our marketing professionals explain the best practices for creating an impactful Google Ads daily budget. Average Daily and Total Budgets for Google Ads You might wonder what the differences are between a Google Ads daily budget and a total campaign budget if you’re new to Google Ads. The former option refers to the average cost you’re willing to pay daily for a particular campaign. The latter PPC budget option is the en...

Google uses algorithms to choose which websites display in search engine results pages. These algorithms depend on thousands of factors that Google discovers in a process called crawling. While  search optimization services  can help tailor your website for easier crawling, asking, “How often does Google crawl a site?” requires a deeper understanding of how crawling works. What Is Website Crawling? Before search engines can display your website, they have to know what’s on your pages and how it relates to users’ search queries. Google, Bing, and other search engines use bots called spiders to read websites and relate what they find back to their algorithms. These spiders also search through new web pages or sites with updated content to keep search results fresh. Once spiders have visited a website, they’ll return at regular intervals to check the site for new content. Whether you have a new site or update an older one, ensure that Google indexes your website so spiders can...