How Often Does Google Crawl a Site?

Google uses algorithms to choose which websites display in search engine results pages. These algorithms depend on thousands of factors that Google discovers in a process called crawling. While search optimization services can help tailor your website for easier crawling, asking, “How often does Google crawl a site?” requires a deeper understanding of how crawling works.

What Is Website Crawling?

Before search engines can display your website, they have to know what’s on your pages and how it relates to users’ search queries. Google, Bing, and other search engines use bots called spiders to read websites and relate what they find back to their algorithms. These spiders also search through new web pages or sites with updated content to keep search results fresh.

Once spiders have visited a website, they’ll return at regular intervals to check the site for new content. Whether you have a new site or update an older one, ensure that Google indexes your website so spiders can easily locate the page.

What Is Indexing?

When Google spiders crawl your website, they index each page they find and categorize it to pop up during certain search queries. Indexed pages turn up higher in Google search result page rankings, especially as the spiders return over and over to reiterate their findings. Without indexing, your website won’t show up on Google at all.

What Is Ranking?

Ranking on a search engine results page defines where you end up on the list of links. The higher your ranking, the more likely a user will click on your website without you having to pay for it. Website rankings depend on a number of factors, including:

  • How often users click on the site
  • How popular the website is with users
  • How accurate the information on a website is

Spiders look for the fresh content Google wants, so putting up regular blog posts or updating them with new information can help you reach higher on the rankings list and establish your domain authority.

How Often Does Google Crawl a Site?

Google spiders don’t have a set schedule for crawling websites. Instead, the size of your website, its relevance to certain search queries, and how often you update it all affect how often spiders visit. Quieter websites without many content changes may not get crawled more than once every couple of weeks, while websites constantly uploading new content get crawled much more often.

Google Search Console can show how often your website gets crawled and how long the crawl takes. Furthermore, you can use Search Console to discover issues with indexing and address website problems to make your website easier to crawl and index. If you’re asking, “How often does Google crawl a site” because you want more visitors, use these tips to increase the chances of more crawls:

1. Check Connectivity Problems

Search Console can tell you whether or not spiders have succeeded or failed during attempts to crawl your website. Check for any connectivity issues and correct them before the bots attempt again. You can also fix the problems and then request that Google indexes your website, telling the search engine that they can now crawl your site without issue.

2. Optimize Your Website

Google looks for certain qualities in a website to help them index its pages properly. Besides optimizing your website with keywords, you should also check that each page has proper headings and quality content and ticks every box for technical SEO. Check everything from the title and description of each photo to the meta description that appears under each page in search results.

You should also ensure your website loads quickly and optimizes for mobile users. Since 2017, Google has used mobile optimization as an indexing characteristic, so websites without a mobile version may lose valuable search engine rankings.

3. Build Backlinks

Backlinking refers to when an external website links back to one of your posts or web pages. Google looks at backlinks as confirmation of your website’s dependability, making it more likely to appear in search results. Creating backlinks can take some time and effort, but the reward outweighs the work in the end. 

Some ways to build backlinks include:

  • Requesting to guest write for a blog
  • Inviting a blogger to write a post for your page
  • Sending relative links to other industry professionals
  • Search websites for broken links and suggest your own posts as replacements

4. Frequently Update Your Website

One of the best ways to keep Google spiders coming back for more includes filling your website with content that provides three major qualities:

  • E – Expertise
  • A – Authoritativeness
  • T – Trustworthiness

In other words, writing fluffy blogs without any useful information won’t bring you higher in Google search results. Instead, update your website with content that shows your industry knowledge and experience, then share that content with others to gain backlinks proving your credibility. Blogs provide the perfect opportunity to continuously fill your website with new content while updating older posts invites the spiders to revisit particular pages.

Why Isn’t Google Crawling My Site?

Google’s system for crawling, indexing, and ranking means that any website can end up higher in the search results with the right strategy in place. However, none of this matters if Google can’t find your website in the first place. Some reasons Google might miss your website include recently going live or moving your website to a new domain.

Using Search Console, you can request Google to index your website and add a sitemap if your hosting provider hasn’t done so already. While the sitemap won’t guarantee an immediate crawl, the spiders will know what they’re looking at better if they have a sitemap handy.

Make Your Website More Attractive to Google Spiders

Wondering “How often does Google crawl a site?” usually comes from a place of curiosity and worry that your website doesn’t perform as well as it should. With SEO and digital marketing services from Peppermonkey Media, you can enjoy professional guidance on updating your website for more frequent crawling. Contact our experts today for a digital marketing consultation.

The post How Often Does Google Crawl a Site? appeared first on Peppermonkey Media.



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