SEO Optimization for Voice Search: What You Need to Know

With the emergence of virtual assistants and voice search features in today’s computers and devices, people use voice search more and more. With the right SEO practices, these voice searches can direct even more customers and readers to your content.

Learning about voice search methods allows you to further develop your SEO optimization for voice search and increase your results ranking. Our team at Peppermonkey Media works as an effective SEO company to provide customized strategies and tools for the best search rankings possible.

Contact us at Peppermonkey Media for enhanced SEO performance and site traffic. Call (888) 231-9764 to learn more. 

What Is Voice Search?

Voice searches are any Google or search engine entries that the searcher verbalizes rather than types. This includes web searches that come from smartphone assistants, smart speakers, or voice-to-text tools. Voice search optimization now serves as an important strategy for reaching users across various platforms and search queries.

The recent increase in voice searches provides an entirely new way to reach customers with your content. With the proper SEO methods and specific voice search strategies, you can increase your online traffic and brand awareness with high search engine rankings.

Targeting Voice Search Keywords

Since people speak into their devices when using a voice search, their search terms often appear more conversational. Understanding which terms people use in a voice search can influence your target keywords and boost your result rankings. Here are some of the primary types of keywords that occur more specifically in voice search entries:

Long-Tail Keywords

Searchers use a more conversational tone in voice searches and often search in full sentences or longer phrases. Matching this tone in your keyword selection and overall content increases your ranking. Long-tail keywords typically include a minimum of three words and use conversational structure to optimize for voice search entries.

Question Keywords

Many people use voice search to get a quick answer to a direct question. Consider question keywords such as “what,” “how,” “when,” “who,” and “why” to target common questions that your content answers. Perform in-depth keyword research and think about the most common questions customers ask in your industry to guide your content development.

Location Keywords

In voice search queries, many people request services or businesses nearby, and they may name their specific location. Placing your location in the business profile or using it as a keyword in your content can improve your ranking. Customize your content to mention specific offerings in local markets and ensure local SEO best practices in your Google Business Profile.

Meeting Search Intent for Voice Searches

The search intent can also vary for voice searches, as the searcher may want a quick and informative piece of content or information. You can meet the need for clear and concise answers by providing well-structured content and aiming to target the Google featured snippet section with direct answers.

Google may pull a featured snippet, such as a bulleted list or short paragraph, from a search result with a high level of authority. In a voice search, the device may read or display this content to the user to answer their query. Other SEO practices such as keyword targeting, authority building, and featured snippet structure increase your chances of appearing in this section for voice search result pages.

Optimizing for Mobile Voice Searches

A large amount of voice searches occur on mobile devices. Structuring and optimizing content for mobile platforms increases the click-through rate and search engine ranking. The Google algorithm factors in the user experience of a mobile site and favors those with responsive design and fast page load times.

On a mobile device, the reader looks for fast-loading pages with a clear structure and a clean layout. Avoid placing too many pop-up windows or overloading pages with large text and images to provide readability on a mobile device and hold the attention of the reader.

Using a Schema Markup

A schema markup works for various content strategies, including SEO Optimization for voice search. Schema markup refers to a code added to your website’s HTML structure. This allows the search engine to view and analyze key information such as business hours, contact information, pricing, and reviews.

In a voice search, providing the search engine with this data can increase your ranking. The schema markup allows the search engine to quickly output an answer for the spoken question and makes you a contender for the top result rankings.

Including an FAQ Page for Voice Search SEO

Since many voice searches take the form of a question, you can create a thorough FAQ page on your website. This allows you to answer each question with direct keyword targeting and a conversational tone. This page can work as a high-ranking results page for multiple keywords and reduces the need for multiple pages or entries with keyword stuffing.

Keeping the design of the business’s FAQ page logical and responsive can improve its ranking and hold the attention of the reader. Carefully mark each question and answer to maintain organization. You can also add a call-to-action or contact page to increase engagement and provide additional information for the reader.

SEO Optimization for Voice Search with Peppermonkey Media

Having a primary SEO strategy can bring traffic to your site, but having more specific methods for each type of internet search can help you gain traffic from all audiences. Creating best practices that provide high rankings specifically for voice searches improves your ability to present content to customers in a new way.

Conducting an SEO content audit can provide the knowledge and analytics to help you understand your current strategies and identify areas for improvement. Our team of professionals at Peppermonkey Media work with you to develop your understanding and strategies for targeting  SEO optimization for voice search with the tools you need to grow site traffic and target relevant keywords.

Improve your voice search and overall SEO performance by requesting a digital media consultation with our experts at Peppermonkey Media by calling 888-231-9764.

The post SEO Optimization for Voice Search: What You Need to Know appeared first on Peppermonkey Media.



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